Most of us on the Free Fly team grew up in homes where we were encouraged to explore our creativity. We wrote and drew and painted at early ages. We continue to live lives that fit into an artistic bucket. We encourage classrooms of children and adults to be creative and practice their creativity. We pursue artistic passions in our spare time. We use our experiences to inspire our clients to get creative—strategically—to grow their brand or business and engage a wider community.
From our creative experts to you, here are three things you can do regularly to let your creativity take flight and help your own brand or business soar.
1. Remove your filter.
Our founder Sarah Corbin loses her personal filter on purpose before she launches the groundwork for a creative campaign. “I say most ideas out loud. No, it doesn’t mean that every idea is a good idea. I still say it out loud. But, then we rely heavily on each other to regroup and reform ideas that come up as part of a larger creative session.” Large brands and small businesses, even independent entrepreneurs, all need to stay fresh and up-to-date to attract new consumers and retain their current audience. Removing your filters for a conversation is just one step in the process. Individually, it also means tracking all the trending news. Research and read everything. Stop filtering your news feed if you really want to snag that next big idea to move your business forward. Say everything out loud. Sing if you dare. Read everything you can. Rely on a greater group to bring those big ideas and content into focus.
2. Write down all ideas on a company idea board. Sometimes brands come to us because they have stumbled and hit a creative roadblock. Not all ideas or solutions are going to bubble to the surface during an hour-long meeting you have with your team. Often ideas and creative sparks come at moments when individuals have taken their minds off that particular task. Keep a board to catalog ideas you generate during the week, over the course of a month, even quarterly. Trying to think of a great name for your next business division? Write all your ideas on your board. Use sticky notes, highlighters, crayons, markers – whatever it takes to get your brainstorms up, out, and on the board. Vet your ideas regularly over the course of the week and keep going. Jot down your last inspirations of the day just before you fall asleep.
3. Create a specified goal.
While it is important to remove your filter for new ideas or word generation, open up your global news feed, and track ideas over several weeks, that does not mean you should not put a limit on your creativity. Give your project a specific goal, deadlines, and orientation. Teams seem to work best under a bit of stress, or maybe it is just the good use of guidelines. Give your creative pursuits—innovative advertising campaigns, fresh products, novel division titles—a limited scope and you will get better results.
Ready to dive a little deeper into your pursuit of creativity? Check out Freakonomics Radio Archive for some great insight. The Freakonomics team has been investigating creativity for some time. Each interview/radio hour is a good lesson learned.
Want to check out other moves the Free Fly team does to stay creatively limber? We will be highlighting the artistic alter egos of our team on social media over the next few months. Follow us everywhere @FreeFlyBuzz and stay up-to-date with what is buzzing for our team, our community, and marketing trends.